Blog
Behind The Scenes - Summer Escape
Our 'Summer Escape' collection was shot in our production cities of Florence and Lucca, located just outside Florence. The collection is inspired by the Italian gem, Florence. The city is...
BEHIND THE SCENES: How your knitwear is made
Currently we are sitting on the train. We are back where it all started: in China - where O'TAY had its very beginning. It gives us the opportunity to look...
Behind The Scenes - Sicily Dreams
Our Spring collection "Sicily Dreams" is landing soon, and here's a little sneak peek behind our photoshoot in Trappetto. Trappetto turned out to be the perfect backdrop for our Spring...
O'TAYs Christmas Gift Guide
Are you looking for inspiration for this year's Christmas gifts? Perhaps you want to upgrade your own wish list or delight a dear friend or family member? December has arrived,...
3 women - 3 outfits // Norwegian influencers
Some days are worse than others when it comes to clothing crises. Sometimes you can have a clear idea of what to wear and exactly how to style it. At...
Must-haves for your summer adventures
Does your summer offer a much-needed vacation - or haven't you planned your getaway yet? So we have made it our task to help you pack your suitcase and show...